Big Print was a OOH stunt campaign we ran while at Wise. The aim of the campaign was to highlight how the banks were hiding a lot of the important detail in their small print (which shocker… no one reads). This slightly cheeky 'stunt' saw us drive the LED trucks to outside the banks, for enough time for us to get a photo before we were moved on! My role in this project was ideation of the concept, delivery of all the design output and production of the campaign landing page.