Graphic Designer
based in London UK

Specialising in brand
for tech & startups

Portrait of Frank Ford
Portrait of Frank Ford
Portrait of Frank Ford
Portrait of Frank Ford

About

Sarah Houghton (She/Her)

Sarah is a visual designer based in London, with 6+ years in the tech industry. Currently a freelance brand and marketing designer –clients from 2024 include Popsa, Robinhood, GoFundYourself, Pavlov and Norrsken VC. Prior to that she worked in house for start-up Qatalog, previously brand design at Wise.


Focusing on implementing brand strategy from the ground up, streamlining design processes and delivering across all digital consumer touch points. A versatile creative, she is experienced in producing delightful end-to-end designs ensuring the customers first moment with the brand is a memorable one. Sarah is well versed working in fast pace environments producing smart, eye-catching and beautiful brand experiences.


Sarah also co-founded design collective Protest Press – empowering others to use their voice through paper workshops. Clients of PP include: Facebook, Science Museum, V&A, London Design Festival, Somerset House & Thinking-MU. See PP write up.


If you want to chat about a project or future collab pls reach out. I'm available for either remote or hybrid (London) freelance work. 


A bit of me


A bit of me

Skills

Visual design
Product marketing
UI design
Organic + paid social
Emails, blogs + GIFs
Storyboarding

Photography
Print + editorial
Digital marketing
Landing pages
Brand strategy
User testing


Experience


Freelance Visual Designer
Recent clients include Popsa, Robinhood, GoFundYourself, Pavlov and Norrsken VC
Aug 2018 – Present


Qatalog
Brand & Marketing Designer
Feb 2021 – Aug 2022


Wise
Brand Designer
Aug 2018 – Feb 2021


Protest Press
Co-founder
Sep 2017 – Present


Skills

Visual design
Product marketing
UI design
Organic + paid social
Emails, blogs + GIFs
Storyboarding

Photography
Print + editorial
Digital marketing
Landing pages
Brand strategy
User testing


Experience


Freelance Visual Designer
Recent clients include Popsa, Robinhood, GoFundYourself, Pavlov and Norrsken VC
Aug 2018 – Present


Qatalog
Brand & Marketing Designer
Feb 2021 – Aug 2022


Wise
Brand Designer
Aug 2018 – Feb 2021


Protest Press
Co-founder
Sep 2017 – Present



Skills

Visual design
Product marketing
UI design
Organic + paid social
Emails, blogs + GIFs
Storyboarding

Photography
Print + editorial
Digital marketing
Landing pages
Brand strategy
User testing

Experience

Freelance Visual Designer
Recent clients include Popsa, Robinhood, GoFundYourself, Pavlov and Norrsken VC
Aug 2018 – Present


Qatalog
Brand & Marketing Designer
Feb 2021 – Aug 2022


Wise
Brand Designer
Aug 2018 – Feb 2021


Protest Press
Co-founder
Sep 2017 – Present


Experience

Freelance Visual Designer
Recent clients include Popsa, Robinhood,
GoFundYourself, Pavlov and Norrsken VC
Aug 2018 – Present


Qatalog
Brand & Marketing Designer
Feb 2021 – Aug 2022


Wise
Brand Designer
Aug 2018 – Feb 2021


Protest Press
Co-founder
Sep 2017 – Present


Experience

Freelance Visual Designer
Recent clients include Popsa,
Robinhood, GoFundYourself,
Pavlov and Norrsken VC
Aug 2018 – Present


Qatalog
Brand & Marketing Designer
Feb 2021 – Aug 2022


Wise
Brand Designer
Aug 2018 – Feb 2021


Protest Press
Co-founder
Sep 2017 – Present