After thorough research we discovered that there was a need to introduce plants to the workplace in a dynamic way to improve well-being of the users. Vertical Gardens is a competitive subscription based service which integrates plants to the workplace in an accessible and space efficient way. This project allowed us to explore what the user needed as well as the practical benefits of more plants in the workplace.
The design tone of voice was simple and had a specific colour them, using the patchwork of green as part of the Vertical Gardens’ brand toolkit to aid our plant aesthetic. My role in this project was predominately in the initial user research, talking to peers about there workplace and what was working or not, as well as developing the brand toolkit of colour, type, icons and tone of voice.
RSA WORKING WELL BRIEF